Privacy Policy

Privacy Policy Notice Last Updated: May 10, 2020

Vintage Eyewear Co., (“Vintage Eyewear”, "Vintage Eyewear Co.," “we”, “us” and “our”) takes the issue of safeguarding your privacy very seriously. Our Privacy Notice describes what information we collect from our customers prospective customers, as well as visitors to the Vintage Eyewear website, and the way in which Vintage Eyewear Co. uses this information to better serve your needs.

This Privacy Notice has been adopted by all of the individuals and entities that manage and operate Vintage Eyewear Co. References to “we”, “us”, “our” and “Vintage Eyewear” throughout this Privacy Notice, depending on the context, refer collectively to those separate and distinct individuals and entities.

What is personal information?

Personal information is any information about you as an identifiable individual. The personal information that we may process includes:

  • Identity information – such as name, age, gender, ID information, and publicly available photograph;
  • Contact information – such as your home address, zip/postal code, email address and phone number;
  • Financial information – such as your credit card details for phone orders, itemized spending and transaction history;
  • Order information – such as the type and color of the items you order and the dates of your orders;
  • Preference information – such as special requests, service issues and other preferences for your design;
  • Public information – such as when we review public platforms to understand what you are saying about us or the eyewear industry;
  • Technical information – such as information about the device you use to interact with us (including the unique device identifier, hardware model, operating system and version); and
  • Correspondence information – when you contact us, such as to send an enquiry or make a request, any correspondence or application may be kept and added to your personal information.

How do we use your personal information?

For each of the categories of personal information described above, we use your personal information for the following purposes:

  • to enable you to use our website;
  • to help us identify you and any accounts you hold with us;
  • to provide superior customer service to you;
  • to assist us in fulfilling your order and providing the services you request via our service;
  • to process transactions through our website (including taking payment for purchases you may make through our website) and to assist in any inquiries about your transaction;
  • for billing purposes in relation to your order with us;
  • to confirm prior transactions and reconcile statements or invoices;
  • to contact you in relation to matters that arise from your order with us;
  • to send you newsletters regarding our items and to advise you of promotions or to inform you of offers or other information that may be of interest to you (if, where required, you separately provide your consent for us to do so);
  • to conduct surveys or focus groups to receive your views of our items and service delivery (if, where required, you separately provide your consent to this);
  • to respond to a specific "Information Request" from you about our items and deal with any other enquiries, correspondence, concerns or complaints you have raised;
  • for you to participate in one of our on-line promotions;
  • to analyse customer trends and insights; and
  • to operate our business, including for internal purposes such as auditing, data analysis, statistical and research purposes, staff training and troubleshooting to help us improve our services.

Occasionally we will combine information from a number of Customers to better understand trends and your expectations. When this occurs, all identifiers are removed and the aggregate, anonymised information cannot be linked to any specific individual or group.

On what basis do we use your personal information?

We use your personal information on the following basis:

  • to comply with legal and regulatory obligations, including financial reporting requirements imposed by government regulators and our auditors;
  • to enter into agreements with you, and to perform our agreement to provide services to you when you make an order with us;
  • for legitimate business purposes – using your personal information helps us to operate and improve our business and minimize any disruption to the services that we may offer to you. It also allows us to make our communications with you more relevant and personalized to you, and to make your experience of our services more efficient and effective;
  • because you have given your consent – at times we may ask for your consent to allow us to use your personal information for one or more purposes. See the Your Rights section for more information about the rights that you have if we process your information on the basis of your consent; or
  • for the establishment, exercise or defense of legal claims or proceedings.

How and from what sources is personal information collected?

For each of the categories of personal information and purposes described above, we collect your personal information while monitoring our technology tools and services, including comment cards and email communications sent to and from Vintage Eyewear Co.

Otherwise, we gather information when you provide it to us, or interact with us directly, for example:

  • when you create a profile or sign in to access an existing profile on our website or customer portal;
  • when you make a purchase through our website;
  • when you make an inquiry online, by calling our Management Office; and
  • if you make a complaint to us, including information provided during the complaint.

We also receive information about you from other sources, such as our business partners and publicly available sources. We combine information that we have about you from various sources, including the information that you have provided to us.

We may also collect information from you through the use of cookies and similar technologies, when you visit our website. We may use third-party advertising companies to serve advertisements regarding goods and services that may interest you when you access and use our website. To serve such advertisements, these companies place or recognize a unique cookie on your browser (including through use of pixel tags).  

How do we protect personal information?

We use a variety of security measures and technologies to help protect your personal information from unauthorized access, use, disclosure, alteration or destruction, consistent with applicable data protection and privacy laws. For example, we allow only encrypted communications from all of our web forms, including when you provide your credit card information through our website, of course.

Vintage Eyewear stores personal information in a secure location, and we take steps to ensure that only select, designated individuals have access to this information. All staff have signed non-disclosure agreements, preventing the disclosure of any details about the company and its customers to any third party outside of the sources stated in the agreement. A copy of our NDA may be obtained by request from

Information Security

We endeavor to protect the privacy of your account and other personal information that we hold in our records, but unfortunately, we cannot guarantee 100% complete security. While we go to great lengths to prevent any such occurrence, Unauthorized entry or use (hacking), hardware or software failure, and other factors, may compromise the security of user information.  Also, while we endeavor to put adequate contractual protections in place, we cannot absolutely guarantee the security of any personal information in databases hosted by third parties.

It is important to note that any e-mail communication, while violation is unlikely, is not secure. This is a risk inherent in the use of e-mail. Please be aware of this when requesting information or sending forms to us by e-mail (for example, from the “Contact Us” section of our website). We recommend that you do not include any confidential information (i.e. credit card information) when using e-mail. For your protection, our e-mail responses to you will not include any confidential information.

Finally, to be prudent, please be sure to always close your browsers when you are done using a form or the order checkout page. Although the session will terminate after a short period of inactivity, it is best to close your browsers immediately upon completion, especially when using a public computer.

Will personal information be provided to third parties?

We do not and will not ever sell your personal information.

For each of the categories of personal information, source of information and purposes described above, we may share certain of your personal information with:

  • relevant staff of Vintage Eyewear Co.;
  • Vintage Eyewear Promotional Staff;
  • agents or third party service providers of Vintage Eyewear who provide services to Vintage Eyewear Co. to better serve your needs as a customer;
  • a prospective buyer or investor in the event that we sell the business or assets (under a Non-Disclosure agreement);
  • analytics providers and search engine optimizers that assist Vintage Eyewear in the improvement and optimization of the website;
  • our professional advisors and auditors; and
  • local or foreign regulators, governments, courts, law enforcement and national security authorities.

You may advise Vintage Eyewear Co. if you do not want your personal preferences shared.

Where a third party is engaged by Vintage Eyewear to provide services on our behalf, Vintage Eyewear Co. requests these parties protect your personal information in a manner consistent with the principles articulated in this Privacy Notice.

In the case of third party agents, the agents' websites can be consulted for the agents' policy on the collection, storage and use of your personal information.

If you have chosen to join a subscription list, please note that they are only used for internal purposes and we do not sell or rent our subscription lists to anyone, ever.

If Vintage Eyewear suspects any unlawful activity is taking place, it may investigate and/or report its findings or suspicions to the police or other relevant law enforcement agency.

Transfers of your personal information outside your home country

Your personal information may be processed by Vintage Eyewear Co. and its trusted third party suppliers anywhere in the world, including in countries where data privacy laws may not be equivalent to, or as protective as, the laws in your home country.

In particular, your personal information will be stored in your customer profile in our Central Reservation System located in Australia, and is available to relevant Vintage Eyewear management and senior staff.

We will implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred outside of your home country. These measures include data transfer agreements implementing standard data protection clauses. You can find out more about data transfer agreements here.

Your rights

Accessing, correcting or deleting your personal information

We understand that you may like to know what personal information we hold about you, or to correct or delete certain information we hold about you. We are happy to assist you with your request.

To protect your personal information, we require that you prove your identity to us at the time your request is made. This may involve providing us with information which we hold on file about you (e.g. a home or business address), or we may require you to produce some form of photo or government issued identification.

Vintage Eyewear Co. reserves the right to decline a request to access, correct or delete your personal information under certain circumstances as permitted by law.  In particular, there may be a variety of legitimate business reasons why we may be unable to delete your personal information and where we are permitted to decline your request to delete your information.

If we decline your request, you will be provided with the reasons.

Other rights

You may also be entitled to:

  • request the restriction of the processing of your personal information, or object to that processing;
  • opt out from processing of your personal information for direct marketing purposes;
  • withdraw your consent to the processing of your personal information (where Vintage Eyewear is processing your personal information based on your consent); and
  • request the receipt or transmission to another organization, in machine-readable form, of the personal information you have provided to Vintage Eyewear.

You have the right to be free from discrimination (e.g. you will not be penalised) in relation to the exercise of your privacy rights under this privacy notice.

Where you are given the option to share personal information with Vintage Eyewear, you can always choose not to do so.

If you do not wish to receive marketing information from Vintage Eyewear, you may indicate your wishes by contacting us, or send an e-mail to this effect, to: You will always have the ability to accept or decline any form of communication from Vintage Eyewear Co. You may unsubscribe from electronic marketing communications at any time by selecting the “unsubscribe” link included in such communications.

If you object to the processing of your personal information, or if you have provided your consent to processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations.

This could mean that we are unable to perform the actions necessary to achieve the purposes of processing described above (see ‘How do we use your personal information?’) or that you are unable to make use of the services offered by us.

After you have chosen to withdraw your consent, Vintage Eyewear may be able to continue to process your personal information to the extent required or otherwise permitted by law.

If at any time you wish to exercise any of these rights, you can do so by:

For website customers, contact our Management:

  • via e-mail at

Alternatively, you can contact our Chief Privacy Officer via the form in the 'Contact us' section of the website.

You may make a request through an authorized agent (such as a lawyer).  We may request evidence of their authority to act on your behalf.

How long is my personal information retained?

Your personal information will be stored for the period of time required by law in the jurisdiction of any staff member holding the information. This may involve retaining information following your order. We will delete your personal information once it is no longer required for any of the purposes described above.

We will also keep your personal information where we need to do so in connection with a legal action or an investigation involving Vintage Eyewear.

Any financial information Vintage Eyewear retains will be protected under the terms of this Privacy Notice.

How is personal information affected by business transactions and/or transfers?

Vintage Eyewear currently manages its company directly. If we cease to manage the business, customer information required to process pending reservations and information that is historically shared with the company staff is retained by the new property manager. All other personal information remains private and secure with the current Vintage Eyewear Owners.

What laws apply to this notice?

Vintage Eyewear does business worldwide and is an Australian company incorporated under the laws of the state of New South Wales, Australia. As such, Australia's Personal Information Protection and Electronic Documents Act applies to our company. We apply the requirements of this law (and any other applicable laws) to how we handle all personal information wherever received, and the Vintage Eyewear Co. also complies with the local privacy laws of the jurisdiction where it is located. All transfers of personal information between countries will be subject to the terms of this Privacy Notice and in compliance with these laws.

If you have additional questions regarding the law or if you feel we have not treated your personal information appropriately, you may contact The Privacy Commissioner of Australia at the following address:

The Office of the Australian Information Commissioner
GPO Box 5218
Level 3, 175 Pitt Street (Appointment Only)
Sydney NSW 2001
Tel: +61 2 9284 9749
Fax: +61 2 9284 9666
For translation or disability services, please consult their website:

You may also have the right to complain to the local data privacy supervisory authority in your home country.

Contact us

If you have any questions or concerns regarding this Privacy Notice, please contact our Chief Privacy Officer via e-mail at